|
TT Toys Toys SRL are an Italian manufacturer of children’s pedal and electric ride on cars. They have a factory near Milan and specialise in the manufacture of licensed replica cars for children. ==History== Toys Toys was founded in 1978 in Tribiano near Milan by Alberto Burratti, Luigi Vezzoli, Carlo Boselli and Pietro Pandini. The founders came from a specialist vacuum forming factory and wanted to apply this knowledge to the toy world. The company built up a number of partnerships with major car manufacturers and entertainment companies such as Walt Disney. In 1997 Toys Toys joined the Berchet Group. The partnership with Berchet allowed Toys Toys to increase product range and encourage a direct presence in Italy. However Berchet began to suffer from financial difficulty and so in 2005 was acquired by rival company Smoby.〔http://www.toynews-online.biz/news/226/Smoby-swoops-for-Berchet〕 Smoby used its vast network of global distributors to catapult Toys Toys products across the world. However Smoby themselves then fell into financial troubles and despite an attempt by MGA to save the company,〔http://www.toynews-online.biz/news/29054/Smoby-struggles-on〕 they eventually fell into the French equivalent of bankruptcy 〔http://business.highbeam.com/5780/article-1G1-169977620/smoby-enters-receivership-under-french-court-order〕 and their CEO was arrested.〔http://www.toynews-online.biz/news/29678/Smoby-boss-arrested〕 Therefore in 2007 the Toys Toys bosses decided to acquire the company via a management buy out, and continued to remain independent even after Smoby was revived by Simba-Dickie.〔http://www.playthings.com/article/CA6538420.html〕 Toys Toys enjoyed a few years of growth as it built up its own network of distributors around the world, however was badly hit by the global recession that began at the end of 2007. Toys Toys did survive the crisis, but in 2010 decided to agree to being bought by the Italian company WICE Group which has given the company extra security. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「TT Toys Toys」の詳細全文を読む スポンサード リンク
|